Work

Case studies from building Accel's marketing engine.

Accel Atoms

India/SEA's first sector-specific pre-seed accelerator — 32 startups, $7.25M invested.

India's first open-source founder knowledge platform — 15x MAU growth.

Reframed a portfolio IPO as a human story. Won a Kyoorius Blue Elephant.

Listening

Reading

Always invite AnnaA quietly profound piece on who you bring into rooms.

Battle of the SexesWhy the gap at the top of men's and women's sport is about funnels and exclusion, not just physiology.

Cancer Chose Me But I Chose How To DieOne of the most honest pieces of writing you'll find.

References I Admire

Aztec Network RebrandA deep-tech rebrand where nine years of cryptography work became the brand story.

Benchmark Part ISix-hour deep dive on how Benchmark built one of the most distinct VC brands.

Bloomberg BusinessWeek RebrandLandmark editorial redesign — bold typography meets news urgency.

Elsewhere